Royal Bank of Canada (RBC) announced today an expansion of its loyalty partnership with METRO Inc. This collaboration integrates METRO’s upcoming Moi Rewards program, launching soon in Ontario, with RBC’s established Avion Rewards program.
“We’re thrilled to build on our existing partnership with METRO Inc., a leading Canadian food retailer,” said Niranjan Vivekanandan, Senior Vice President & Head, Loyalty & Merchant Solutions at RBC. “By combining Moi Rewards with Avion Rewards’ diverse benefits across spending categories, we’ll deliver exceptional value and savings to consumers, particularly during a time of heightened cost consciousness.”
This partnership builds upon a successful initial launch of Moi in Quebec and New Brunswick last year, which also saw the introduction of the Moi RBC Visa credit card. The expanded collaboration will link both programs, offering RBC’s extensive client base access to unique Moi benefits while driving sales and redemption within Metro Ontario and Food Basics stores.
“With over 150 years in banking and 20 years leading the Canadian loyalty landscape, RBC is a natural partner,” said Alain Tadros, Vice President, Chief Marketing Officer and Digital Strategy at METRO. “We’re excited to collaborate with RBC and Avion Rewards, providing Canadians with greater value and allowing them to save on everyday purchases.”
METRO Inc. boasts a network of nearly 900 stores across Quebec and New Brunswick, including Metro, Super C, Brunet, Première Moisson, and Jean Coutu. The expanded partnership encompasses 275 Metro and Food Basic locations in Ontario. Further partnership details will be revealed later this year.
