VIU by HUB Acquires Insuritas to Strengthen Embedded Insurance Capabilities

VIU

VIU by HUB (VIU), an omnichannel insurance brokerage platform, announced the acquisition of BIS Management Services, Inc., operating as Insuritas. Known for its embedded insurance solutions, Insuritas partners with banks and credit unions to enhance product offerings and improve customer experiences. This acquisition positions VIU for significant growth by expanding its partnerships with financial institutions and increasing access to its digital platform. The terms of the deal remain undisclosed. 

Bryan Davis, President of VIU, stated: 

“This acquisition is a milestone in VIU by HUB’s mission to offer consumers choice and neutrality in their insurance journey. By combining Insuritas’ expertise with our digital capabilities, we empower financial institutions to drive revenue and enhance retention.” 

Insuritas brings a robust network of over 100 partnerships with U.S.-based banks and credit unions. Existing and new banking customers will now benefit from VIU’s advanced technology and unbiased advisory services. Key leaders from Insuritas, including CEO Jeff Chesky, COO Dave Grimson, and CMO Donna Jermer, will join VIU to support the transition. 

Jeff Chesky remarked: 

“We are excited to collaborate with VIU by HUB to deliver a seamless, transparent insurance experience. Leveraging VIU’s innovative marketplace, we aim to grow existing relationships and expand capabilities within the financial institution sector.” 

As part of Hub International Limited (HUB), a global leader in insurance brokerage and financial services, VIU is redefining personal insurance through its embedded broker platform and omnichannel approach. 

VIU’s platform provides fast, personalized insurance quotes across diverse categories, including home, auto, life, and pet insurance. Customers can receive expert advice and manage policies through phone, online platforms, or the VIU mobile app. Its marketplace integrates seamlessly with partners in sectors like financial services and real estate, enhancing the consumer purchase journey. 


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