Aviva, a leading insurer, is launching an app on ChatGPT, helping new customers to obtain an initial home insurance quote in only a couple of minutes.
Aviva recently announced a new partnership with OpenAI, and the launch of the app will be the first collaboration between the two organisations, which combines OpenAI’s cutting-edge capabilities with Aviva’s data expertise. The app is aimed at people who want to use Large Language Models (LLMs) for everyday tasks, including shopping for insurance. It is expected to be launched in the next few weeks.
The Aviva app will be available to connect to through the App Store in ChatGPT which customers select and add. Potential home insurance customers will be asked a few questions, including name, address, contact details, which type of policy they require – either buildings only, contents or building and contents cover – and the app will return a home insurance quote for Aviva’s Signature Home Insurance product.
If a customer wishes to purchase a policy after receiving a quote, they will be able to click on a link which takes them through to Aviva’s website, where they can choose any additional policy covers and limits, add specified items, select a payment option and complete their purchase. They will also have the opportunity to review all policy documentation.
Initially, the app will provide a home insurance quote for Aviva’s Signature policy, which is only available to buy from Aviva directly, either online or via telephone. Once it is live, the insurer will learn how customers interact with the app to understand how it could apply to other products in future.
Commenting on the new app, Owen Morris, CEO Aviva UK Personal Lines, said: “Customers choose to buy their insurance in many different ways and this app will be a brilliant new addition to Aviva’s existing distribution channels, allowing more customers to access our products when and how they want.
“The app is simple to use, allowing customers to get a home insurance quote with just a few questions. We already compete strongly across all distribution channels, including direct, price comparison websites, brokers and partnerships, and this will now enable customers using LLMs to purchase from us.
“Although use of LLMs in financial services is relatively new, it’s likely we will see more customers adopting this purchase method as behaviour changes and LLMs become more commonplace.”
