Alkami Technology, a leading provider of cloud-based digital banking solutions, has announced a strategic integration of its Full Funnel Marketing solution with HubSpot’s customer platform. The move enables financial institutions to deliver highly personalized, data-driven engagement strategies that improve campaign performance and marketing ROI.
The integration brings together Alkami’s proprietary Data Insights—capable of identifying account holders’ lifestyle and financial behavior—with HubSpot’s advanced automation tools. Financial marketers can now create precise audience segments and sync them to HubSpot for dynamic campaigns, while benefiting from automatic daily data refreshes to ensure communication relevance.
Alkami’s integration was completed in less than two weeks and is already yielding strong results for early adopters like Atomic Credit Union and PrimeWay Federal Credit Union, who report major efficiency gains and deeper customer engagement.
Mark Leher, Director of Product Management at Alkami, stated that this collaboration reinforces Alkami’s mission to equip financial institutions with intelligent tools to deliver the right message to the right person at the right time. By combining behavioral insights with automated outreach, institutions can now shift their focus from data wrangling to delivering high-impact, timely marketing.
The integration reflects growing demand for personalized digital experiences. Recent research by The Center for Generational Kinetics shows that 42% of satisfied digital banking users are more likely to remain loyal and recommend their provider when offered relevant product recommendations.
