In a strategic move to enhance the digital mortgage experience, Matic, a leading digital insurtech platform, has partnered with Floify, a premier mortgage automation provider. The collaboration will embed Matic’s home insurance solutions directly into Floify’s digital loan workflow, enabling lenders and brokers to present multiple insurance options seamlessly during the mortgage process.
Floify, known for its powerful automation tools that simplify and accelerate mortgage operations, will now offer borrowers the ability to shop and bind home insurance through Matic’s embedded platform—within the same system they’re using to apply for a loan. This integration eliminates a traditional pain point in mortgage fulfillment, where insurance often creates last-minute delays.
“Insurance has historically been a friction point in the mortgage process,” said Sol Klein, Head of Customer Experience and Business Operations at Floify. “With Matic’s digital platform, we’re giving lenders and brokers a turnkey solution to reduce that friction and provide a better borrower experience.”
Ben Madick, CEO and Co-founder of Matic, added: “With our large network of carriers and deep integration in the mortgage process, Matic helps alleviate challenges like rising premiums and inefficiencies — and with partners like Floify, we’re bringing that capability directly into the tools lenders already rely on.”
This partnership is part of Matic’s broader expansion across the mortgage ecosystem, where it now works with over 100 institutions that handle 20% of U.S. home loans. These include five of the top 15 mortgage servicers and a top 10 global bank. The integration not only simplifies insurance selection for borrowers but also shortens loan cycles, enhances customer satisfaction, and opens new revenue streams for lenders.
