Deutsche Bank is elevating its advisory capabilities for private clients in its home market by increasing support for video and telephone consultations, alongside significant investments in its branch network.
Dominik Hennen, Head of Personal Banking Germany at Deutsche Bank, emphasized, “Deutsche Bank remains the bank for clients seeking high-quality advice. Personal consultation is central, whether in branches or through digital channels.” To strengthen community ties, the bank plans to host more regular events in its branches and continue upgrading facilities, including the installation of new ATMs.
The bank is expanding its capacity for video and telephone advice, reflecting a growing customer preference for these convenient options, which offer extended consultation hours. Currently, advisory teams from nine locations serve personal banking clients, with plans to extend this service nationwide for wealthier private banking clients following successful trials.
In addition to enhancing personal advisory services, Deutsche Bank is making significant investments in digitalization. The bank’s app is set for a comprehensive renewal in 2025, introducing additional digital services to meet customer expectations for a modern and fully digitized offering while still providing personalized consultation options.
To further optimize its branch network, Deutsche Bank is introducing new formats, such as private banking centers specifically designed for wealthier clients. Positive feedback from existing locations that focus on pre-registered private banking clients has informed this decision. However, the bank will also close a mid-double-digit number of smaller branches, ensuring a continued nationwide presence.
These strategic measures align with Deutsche Bank’s long-term strategy for the private client segment, reinforcing its commitment to quality service and cost management.
