Publicis Sapient, a global leader in digital business transformation, has partnered with OneSavings Bank (OSB), a specialist lender listed on the FTSE 250, to unveil a cutting-edge digital savings platform. This launch is a significant milestone in OSB’s five-year transformation plan to become a “bank with the soul of a FinTech.”
The strategic partnership focuses on modernizing OSB’s operations to create a more agile and customer-centric institution. Alongside the digital savings platform, the initiative sets the foundation for an upcoming lending platform, further enhancing OSB’s digital capabilities.
Publicis Sapient is renowned for driving business transformation through its SPEED framework—Strategy, Product, Experience, Engineering, and Data & AI. With over 20,000 professionals across 50 global offices, the firm specializes in integrating innovative technologies and delivering scalable, customer-first solutions.
Mark Smith, Vice President of Financial Services at Publicis Sapient, commented:
“We are proud to partner with OSB on this transformative journey, leveraging our SPEED capabilities to deliver a modern, customer-centric solution. By integrating leading technologies like Microsoft and Salesforce with top-tier fintech platforms, we are building an ecosystem that not only enhances the customer experience but also positions OSB for long-term success in the rapidly evolving financial landscape.”
Matthew Baillie, Group Chief Transformation Officer at OSB Group, highlighted the significance of the launch:
“The introduction of our new savings platform is a pivotal moment in our transformation journey. Together with Publicis Sapient, we have created a secure, intuitive platform tailored to our customers’ needs, improving satisfaction, conversion rates, and operational efficiency. This is just the beginning as we continue to modernize OSB into a forward-thinking, fintech-inspired bank.”
The collaboration underscores OSB’s commitment to innovation and customer-focused solutions, while Publicis Sapient’s expertise ensures a seamless transition to a digital-first approach. The initiative not only addresses current market demands but also positions OSB for sustainable growth in a competitive financial landscape.
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