Bangkok, July 2025 – Kasikornbank (KBank) has introduced a dedicated call center service tailored exclusively for senior citizens, aiming to better serve the needs of Thailand’s aging population and enhance their accessibility to financial services. This strategic initiative aligns with the bank’s broader asset management goals, recognizing elderly clients as a growing and valuable segment in the financial market.
Launched in early June, the senior-focused call center offers personalized assistance for customers aged 65 and above who may face challenges with digital platforms. With an estimated 1.3 million senior customers, many of whom prefer traditional service channels like phone support over online interfaces, KBank sees this as both a service enhancement and a long-term business opportunity.
The call center operates daily from 9 a.m. to 6 p.m., including weekends. Customers are assigned specific phone numbers that allow them to bypass automated systems and connect directly with trained consultants, who communicate clearly and slowly for better engagement.
KBank reports that nearly 30% of inquiries from this demographic relate to savings and time deposits—over twice the average of other age groups—indicating a strong interest in asset preservation and management. The bank aims to further develop targeted financial solutions to support these needs.
“This is not only about accessibility,” the bank stated. “It’s about fulfilling our social responsibility while building stronger, long-term customer relationships.”
