Empire Life Insurance Company has officially launched its Group Retirement Savings (GRS) platform nationwide, following a phased rollout to select clients over the past year. The platform is designed to provide small and mid-sized businesses across Canada with a fully digital, streamlined retirement savings solution.
The Empire Life GRS platform digitizes plan setup, enrolment, and administration, enabling advisors to onboard plan sponsors within minutes using real-time plan creation. Once set up, employer and employee accounts are activated immediately. The platform offers customizable plan structures with no minimum contribution requirements, allowing employers to tailor contributions based on workforce needs. Many employers opt to match employee contributions to enhance retention and engagement.
Through single sign-on access, advisors, employers, and employees can seamlessly manage both group benefits and retirement savings. Employees can select simplified investment options aligned with their financial goals. Empire Life’s longstanding expertise in insurance and investments provides added assurance for users navigating long-term financial planning.
Industry feedback from early adopters, such as Andrew Noble of benefitsConnect Canada, highlights the platform’s flexibility, speed, and ease of use—critical features for smaller companies operating without large HR teams.
The launch comes amid increasing financial stress among Canadians and strong demand for retirement planning solutions. According to the 2025 Canadian Retirement Survey by HOOPP and Abacus Data, retirement savings remains a top financial priority for Canadians.
Empire Life says the platform not only helps employers support employees’ financial wellbeing but also strengthens their ability to attract and retain talent in a competitive job market.
With this national rollout, Empire Life positions itself as a stronger competitor in the expanding digital retirement solutions space for small and medium-sized enterprises across Canada.
