In a decisive move towards sustainability and inclusivity, Citizens Financial Group, a prominent American bank headquartered in Rhode Island, has unveiled a groundbreaking eco-friendly Mastercard debit and ATM card. This innovative financial product, developed in collaboration with Mastercard, is crafted from 90% recycled PVC—a testament to Citizens’ steadfast commitment to environmentally conscious practices.
The initiative addresses the growing demand for sustainable banking solutions, signaling Citizens Financial Group’s dedication to reducing its environmental footprint. The Mastercard Debit and ATM Card, set to be issued starting January 2024, is poised to revolutionize the landscape of banking by embodying principles of both sustainability and accessibility.
Citizens Financial Group, a major player in the financial industry, boasts a comprehensive range of banking services encompassing personal and business banking, wealth management, and loan products. The bank distinguishes itself through customer-centric solutions, technological innovation, and an extensive network of branches and ATMs across various states.
What sets the newly launched Mastercard Debit and ATM Card apart is not only its eco-friendly composition but also its inclusive design. Featuring a unique Touch Card notch, the card assists customers who are blind or partially sighted in easily distinguishing their cards—an integral part of Mastercard’s broader initiative to make banking more accessible for all.
Emblazoned with the Mastercard sustainable card badge, the new offering reflects its lower environmental impact, addressing concerns related to energy consumption, material usage, and carbon footprint. This aligns with a broader industry trend where consumers increasingly seek financial products that mirror their values and contribute to a more sustainable future.
The strategic partnership between Citizens Financial Group and Giesecke+Devrient (G+D), a global security technology company, plays a pivotal role in the unique card issuance service. This collaboration underscores Citizens’ commitment to innovation and the delivery of cutting-edge, secure banking solutions to its customers.
Notable products in Citizens’ portfolio, such as the Citizens Quest Checking and Citizens Private Client Checking, will transition to Mastercard, offering World Debit cards with travel rewards and business resources. These cards come equipped with enhanced security features, including 24/7 fraud monitoring and alerts.
Brendan Coughlin, Vice Chair and Head of Consumer Banking at Citizens, expressed enthusiasm about the full conversion of their new Mastercard debit and ATM cards. He emphasized that it marks another milestone in the expanded, strategic partnership with Mastercard, embodying their shared commitment to innovation, inclusivity, and an unparalleled customer experience.
John Levitsky, President of U.S. Financial Institutions at Mastercard, echoed this sentiment, stating, “At Mastercard, we’re committed to integrating environmental sustainability and inclusive technology to make consumer experiences seamless, safe, and secure while protecting our planet.” The collaborative efforts between Citizens Financial Group and Mastercard stand as a beacon in the financial industry, showcasing a harmonious blend of innovation, sustainability, and inclusivity.
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