Chase unveiled its latest endeavor, Chase Media Solutions, a groundbreaking digital media business aimed at facilitating direct connections between brands and the financial institution’s vast customer base of 80 million individuals. This innovative platform not only empowers brands to engage with consumers on a personal level but also enables Chase customers to access personalized offers and earn cash back while patronizing their favorite brands or discovering new ones.
As the sole bank-led media platform of its kind, Chase Media Solutions merges the extensive reach and audience of a retail media network with the distinct advantages of Chase’s first-party financial data, institutional trustworthiness, and precise targeting capabilities. Leveraging the unparalleled insights garnered from Chase’s large consumer base and 6 million small business customers, the platform delivers an unmatched understanding of consumer behavior across various categories.
The inception of Chase Media Solutions follows the seamless integration of Figg, a prominent card-linked marketing platform, which was acquired by JPMorgan Chase & Co. in 2022. This strategic move represents Chase’s commitment to fortifying its owned, two-sided commerce platform and realizing its vision of delivering mutual value to both business clients and banking customers.
Rich Muhlstock, President of Chase Media Solutions, highlighted the platform’s distinctive features, stating, “Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer. Chase reaches across brands, merchants, and shopping verticals, providing a comprehensive view of purchase behavior, which strengthens the degree of personalization, helping brands deliver offers that stoke consumer interests.”
Advantages of the Chase Media Solutions Platform
- First-party data: Leveraging Chase’s proprietary transaction data, brands and agencies can precisely target customers at scale based on their purchase history, enabling effective engagement with new, lapsed, or loyal customers.
- Better ROI and attribution: Brands benefit from capturing incremental spend on everyday purchases, both in-store and online, with clear attribution for every media dollar spent, enhancing return on investment (ROI) and attribution accuracy.
- Trust and brand safety: Built on Chase’s foundational trust and institutional credibility, the platform offers a verified audience and brand-safe owned channels, ensuring a secure environment for brand engagement.
Initial pilot partners, including Air Canada, Solo Stove, Blue Bottle, and Whataburger, have experienced significant success with 30-day campaigns designed by Chase Media Solutions. Scott O’Leary, Vice President of Loyalty and Product for Air Canada, lauded the platform’s effectiveness, emphasizing its role in driving incremental revenue and awareness among Chase’s cardmember base.
Chase Media Solutions heralds a new era of digital media innovation, empowering brands to forge meaningful connections with consumers while offering Chase customers unparalleled value and rewards.
