In a groundbreaking move that significantly redefines the banking landscape in India, AU Small Finance Bank (AU SFB), the country’s leading SFB, has introduced a pioneering 24×7 Video Banking service. This game-changing innovation solidifies AU SFB’s trailblazing position within the financial sector as the first to provide an immersive, branch-like experience through video-assisted banking to its customers.
The newly launched service constitutes a robust virtual platform that allows customers to interact with a video banker in real-time, transcending geographical and temporal constraints. This customer-centric innovation ensures comprehensive banking services are available at the fingertips of its clientele seven days a week.
Every transaction and confidential data exchange undergoes stringent security protocols, providing customers the assurance of engaging with the platform in a completely secure environment.
The range of services offered through AU’s 24×7 Video Banking is expansive. Customers can now enjoy the ease of real-time account support, demographic updates, and frictionless financial transactions. It also facilitates effortless inquiries about loans and credit cards, alongside prompt resolution of issues pertaining to all banking relationships.
This trailblazing move broadens the reach of banking services to regions grappling with infrastructural constraints, offering a convenient and personalized banking experience. Catering to diverse customer profiles, the service appeals to the tech-savvy millennials, busy professionals, senior citizens, and those new to the banking system.
Mr. Uttam Tibrewal, Executive Director, AU Small Finance Bank encapsulated the bank’s digital-first approach in his statement. “AU Small Finance Bank’s round-the-clock Video Banking initiative symbolizes a radical shift in contemporary banking. Our dedicated team, even on holidays and weekends, is committed to providing face-to-face, human-centric interactions. This effort underscores our commitment to enhance nationwide banking experiences and empower our customers in this digital age with unprecedented accessibility and convenience,” he said.
This innovative launch showcases AU Small Finance Bank’s relentless commitment to enriching the banking experience for its customers, as well as extending its footprint into previously untapped regions, setting a new benchmark for digital banking in India.