Global financial technology leader FIS® (NYSE: FIS) has unveiled its Digital Trading Storefront, a cutting-edge platform designed to provide banks, brokers, market makers, and fund managers with a differentiated cross-asset trading experience.
Enhancing the existing FIS Cross-Asset Trading and Risk platform, this innovative storefront features a comprehensive suite of digital tools that enable hyper-personalization and real-time trade execution. Built with advanced APIs, the scalable platform offers flexibility, allowing firms to integrate their front or back-end components and customize branding to enhance customer engagement. This solution facilitates accessible, real-time trading while maintaining advanced regulatory compliance.
Nasser Khodri, President of Capital Markets at FIS, emphasized the importance of competitive digital trading experiences for financial institutions aiming to empower consumers. “With this launch, FIS is unlocking financial technology that enables banks, broker-dealers, and wealth managers worldwide to deliver modern experiences when their money is at work.”
As online trading continues to digitalize, retail and High Net Worth Individuals (HNWI) are increasingly seeking intuitive and hyper-personalized trading services. According to Coalition Greenwich, electrified trading now represents 42% of U.S. and 44% of European equity market commissions.
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