WTW, a leading global advisory, broking, and solutions company, has announced a strategic partnership between its Affinity Insurance business and Kayna, an award-winning insurance infrastructure platform. This collaboration aims to deliver WTW’s cutting-edge insurance solutions to SME clients across the UK and US through Vertical Software-as-a-Service (vSaaS) platforms, targeting sectors such as construction, legal, salon/spa, fitness, and field service.
vSaaS platforms offer industry-specific software solutions, and this partnership will enable WTW to provide full program administration for industry-specific platforms in both markets. Specialist WTW teams in the UK and US will develop and broker tailored insurance offerings, focusing on property, general liability, workers’ compensation, commercial auto, and umbrella liability insurance solutions.
By leveraging Kayna’s advanced technology, WTW aims to streamline the insurance process by integrating platform data to deliver relevant and personalized insurance options. This approach will empower vSaaS platform providers to drive top-line growth by offering customized insurance solutions directly to their customer base, enhancing both business operations and risk management.
“This is Affinity Insurance 2.0,” said Paul Lubbers, Head of Affinity and Programs US at WTW. “We’re transforming insurance by using key data to automate and simplify the process, ensuring real-time risk management for SMEs.”
Anthony Borgman, Head of Affinity GB at WTW, added, “We are thrilled to expand our UK Affinity capabilities, offering data-led, end-to-end insurance services that provide SMEs with greater confidence and appropriate protection.”
Kayna’s CEO and co-founder, Paul Prendergast, highlighted the benefits of the partnership: “Our collaboration with WTW enables us to unlock new distribution opportunities for vSaaS platforms, making insurance simple, automated, and tailored to SMEs’ needs.”
Key highlights of the partnership include:
– Kayna’s low-code orchestration technology empowers WTW-brokered products on any vSaaS platform.
– SME customers can engage with pre-filled applications, receive real-time quotes, and manage policies via WTW’s platform.
– Real-time alerts on coverage exposure based on dynamic business changes ensure SMEs have the right-sized insurance.
This partnership sets the stage for long-term growth, enabling both WTW and Kayna to deliver unparalleled value to SMEs seeking tailored insurance solutions.
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