The new rules of the road for agentic commerce

Mastercard outlined its proposed “rules of the road” for agentic commerce, describing how autonomous AI agents could safely and responsibly conduct transactions on behalf of consumers and businesses. The article explains that agentic commerce enables AI agents to search, decide, and complete purchases while operating within clearly defined guardrails. Mastercard emphasizes the need for trust, security, transparency, and consumer control, noting that identity verification, consent, and payment credentials must remain central as AI agents take on more active commercial roles.

The piece highlights Mastercard’s focus on ensuring that agentic commerce evolves in a way that protects users, supports merchants, and maintains the integrity of the global payments ecosystem. Establishing shared standards is positioned as essential to enabling innovation while preventing misuse or loss of consumer confidence.