Our approach to advertising and expanding access to ChatGPT

OpenAI outlined its approach to introducing advertising while expanding access to its AI tools. The article explains that advertising is intended to help support broader availability of AI products while maintaining a strong commitment to user trust, transparency, and safety. OpenAI states that ads will be clearly labeled, designed to be useful and relevant, and kept separate from core AI model behavior.

The company emphasizes that advertising will not influence model outputs, training data, or responses, and that user conversations will not be sold to advertisers. OpenAI also highlights that expanding access remains a central goal, with advertising positioned as one of several ways to help make AI tools available to more people globally, including free or lower-cost options. The post reinforces OpenAI’s focus on responsible deployment, privacy protections, and maintaining alignment with its mission as it explores sustainable business models.