LuLu Financial Holdings, a global financial services leader, has announced a strategic partnership with Abhi Middle East Limited, a rising fintech innovator, to launch a transformative Earned Wage Access (EWA) and Send Now, Pay Later (SNPL) solution in the United Arab Emirates. This collaboration is aimed at enhancing financial inclusion and providing real-time remittance services to expatriate workers, empowering them with greater financial flexibility and control over their income.
Under this partnership, workers in the UAE will be able to instantly access their earned wages and send money to their families via LuLu Exchange, without the need to wait for a traditional payday. By removing the delay in income access, the solution directly addresses liquidity challenges and supports the urgent financial needs of underserved communities.
The solution leverages the embedded finance capabilities of Abhi, which specializes in real-time, tech-enabled financial services. Through the LuLuFin platform, customers can access a frictionless digital experience that allows early wage access and international transfers with deferred payment options.
The services will be launched initially for Pakistani expatriates in May, with plans to expand across all major remittance corridors in the region. This rollout will further LuLu’s mission of empowering communities through inclusive finance and timely access to credit.
Thampi Sudarsanan, CEO of LuLu Exchange UAE, stated:
“This partnership with ABHI represents a bold step toward redefining financial connectivity for global diasporas. By leveraging cutting-edge technology, we aim to create a seamless bridge for expatriates to support their families, setting the stage for a future where financial inclusivity knows no borders.”
Omair Ansari, Co-Founder & CEO of Abhi Middle East, added:
“Our partnership with LuLu Financial Holdings is a significant step in enabling expatriates to access their hard-earned wages seamlessly and send money home without added financial stress. Integrating ABHI’s real-time finance technology with LuLu’s vast remittance network will promote financial empowerment and greater economic opportunity.”
The partnership highlights LuLu Financial Holdings’ ongoing commitment to digital financial transformation, economic empowerment, and inclusive innovation. By combining Abhi’s fintech expertise with LuLu’s extensive global footprint, this initiative is set to reshape how expatriates manage their income and support their families abroad.
