Canadian FinTech Sector Expands Through Strategic Partnerships

In a series of strategic moves, several Canadian FinTech companies have announced new partnerships aimed at enhancing financial services across various sectors. 

Payfare Extends Agreement with Lyft for Earned-Wage Access  

Toronto-based Payfare is extending its agreement to provide earned-wage access (EWA) to Lyft drivers. This extension allows gig workers to access their earnings faster through the Lyft Direct app, bypassing traditional payday schedules. Payfare, which also offers a cashback rewards program, describes the agreement as a “long-term extension” of its partnership with Lyft. The company also counts Doordash, Uber, and Uber Eats among its clients. 

Flinks Powers Open Banking Services for CVCU 

Montréal-based Flinks is expanding its influence in the open banking sector by powering private open banking services for British Columbia’s Coast Capital Savings Credit Union (CVCU). Launched in 2021, Flinks’ private open banking platform allows FinTech startups to securely access consumer data from financial institutions. This partnership will enable CVCU members to connect with a variety of FinTech platforms and applications, enhancing their financial toolsets. Flinks had previously partnered with New Zealand accounting software company Xero in December. 

VoPay Collaborates with Sage for Payroll Solutions 

Vancouver-based VoPay is partnering with software giant Sage to enhance its Business Cloud Payroll offering. This partnership, targeted at small and medium-sized businesses, will provide direct deposit payments, self-serve portals, and comprehensive reporting and reconciliation data. Earlier this year, VoPay partnered with New Jersey’s Cross Riverbank to expand its operations in the United States and joined the UK FinTech branch of the Canadian Technology Accelerators (CTA) program, gaining insights and support for entering the UK market.