Bank of America, Seneca Women launch marketplace for women entrepreneurs

Bank of America, in partnership with Seneca Women, has launched a new online marketplace for women entrepreneurs, providing them access to new markets and opportunities for consumers to shop and support their businesses.

The Bank of America Marketplace by Seneca Women features a wide range of women-owned businesses, searchable by category and geography. It currently spotlights approximately 100 women from around the world including the US, Germany, India, and Mexico, with various sectors represented such as apparel, items, home goods, fitness, and beauty products.

“The Marketplace allows us to leverage our resources, partnerships, and scale to create greater opportunities for women business owners to reach new markets for their products and services,” said Cynthia Bowman, Chief Diversity, Inclusion, and Corporate Social Responsibility Officer at Bank of America. “At Bank of America, we know that when women thrive, whole families, whole communities, and whole economies thrive.”

Sharon Bowen, Partner, Seneca Women and Chair of the New York Stock Exchange, said, “Women business owners have shown remarkable resilience and ingenuity during these challenging times, starting businesses at historic rates. The Bank of America Marketplace by Seneca Women will enable us to support them by shopping from incredible women-owned businesses.”

Bank of America has leveraged key partners including the Tory Burch Foundation, Cherie Blair Foundation, the Bank of America Institute for Women’s Entrepreneurship at Cornell, and Vital Voices to help identify women who are taking part in the Marketplace.