Chicago, IL – TransUnion (NYSE: TRU) has announced the launch of a new direct-to-consumer credit experience in the U.S., enabled through a strategic collaboration with Credit Sesame, a leading credit management platform. This initiative aims to enhance consumer engagement by providing a freemium credit education solution integrated with premium credit monitoring services.
The new offering, set to be rolled out in phases during the first half of 2025, will allow consumers to access a suite of free credit education tools, including a daily TransUnion credit score and report. Additionally, consumers will have the option to subscribe to enhanced premium credit monitoring services available via TransUnion’s website and mobile app. The platform will also feature a network of third-party financial offers, tailored to individual credit profiles and financial goals.
Steve Chaouki, President, U.S. Markets, TransUnion, emphasized the company’s commitment to financial empowerment:
“By providing a free-first experience that includes financial offers, we engage with more consumers, enabling them to better understand their financial situations and take action to manage their financial futures. By integrating our freemium offering with our enhanced premium credit and identity monitoring services, we expect to deliver a more expansive product offering and position our direct-to-consumer business for sustainable growth.”
This initiative leverages the technology and expertise of Credit Sesame to deliver a highly engaging product platform, mobile app, and integrated financial offer network, all powered by TransUnion’s data insights. TransUnion plans to migrate its existing U.S. consumer base onto the new platform, managing consumer acquisition, servicing, and operational compliance.
Adrian Nazari, CEO of Credit Sesame, highlighted the significance of the partnership:
“We have a track record of success in the freemium credit space, helping millions of Americans effectively manage their credit and create better opportunities for themselves and their families. By leveraging our Sesame platform, we expect that TransUnion will be able to deeply engage consumers and support them in achieving their financial goals.”
With this initiative, TransUnion and Credit Sesame aim to drive greater consumer participation in credit education, offering a comprehensive suite of financial tools designed to enhance credit awareness and financial well-being.
